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Forget about plastic: the first #Lego from sugarcane this year on the market.

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by: Hans van der Broek
Forget about plastic: the first #Lego from sugarcane this year on the market.

This year toy manufacturer Lego is launching the first pieces made from vegetable plastic from sugar cane. 
Green #Lego shrubs made from sugarcane

#Lego shrubs made from sugarcane

Around 60 billion Lego blocks are produced every year. That is a lot of plastic, from oil and a source of waste.

In 2012, Lego announced that it wants to look for alternatives by 2030, and in 2015 it also made work of it: the company invested 150 million dollars in a sustainable research center in the Danish Billund.
"We have already taken important steps to reduce our climate footprint and have a positive impact on the planet, for example by reducing our packaging, using FSC-labeled packaging and investing in wind farms," ​​said Jørgen Vig Knudstorp, CEO of the LEGO Group, at that time.
"There is no clear definition of what a sustainable material is," he added. 'That depends on various factors: the composition of the material, how it is extracted and what happens at the end of the life cycle. We will take all these factors into account in our search for new materials. '
This search now yields the first tangible products: leaves, trees and bushes made of polyethylene, a flexible plastic based on ethanol from sugar cane. Technically speaking, the toy is identical to conventional plastic, and according to Lego, it takes the same time.
"With the Lego group, we want to make a positive impact on the world around us, and we work hard on toys from sustainable materials," says Tim Brooks, Vice President for the Environment.

'We are proud that these first elements from sustainable plastic are now being put into production and will end up in the Lego boxes this year. It is an important first step in our ambition to make all Lego blocks from sustainable materials. '

Long road

For this Lego still has a long way to go: for the time being, the bio elements make up only 1 to 2 percent of the total number of plastic parts that Lego produces.
"It is essential that companies in every industry find ways to make their products with sustainable materials and help create a future where people, the environment and the economy can thrive," says Alix Grabowski of the WWF.
'The Lego group's decision to look for vegetable plastics is an incredible opportunity to reduce the dependency on finite resources, and their work with the BFA will bring them into contact with other companies that think creatively about sustainability.'

Source: Ips. Cover photo: Paleonthologist © Lego / Flipimages

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Hans van der Broek, founder Founder and CEO of WhatsOrb, world traveller, entrepreneur and environmental activist. Hans has countless ideas and has set up several businesses in the Netherlands and abroad. He also has an opinion on everything and unlimited thoughts about how to create a better world. He likes hiking and has climbed numerous five-thousanders (mountain summits of at least 5000m or 16,404 feet in elevation)  
Hans van der Broek, founder Founder and CEO of WhatsOrb, world traveller, entrepreneur and environmental activist. Hans has countless ideas and has set up several businesses in the Netherlands and abroad. He also has an opinion on everything and unlimited thoughts about how to create a better world. He likes hiking and has climbed numerous five-thousanders (mountain summits of at least 5000m or 16,404 feet in elevation)  
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