One of the nicest concept cars of recent years gets one of the most emotionless, simple indications ever. Honda simply christens the production version of the crazy Urban EV the 'Honda e'. As much creativity as the design team managed to bring together, the marketing department apparently had so little inspiration.
Honda e
Later this year, Honda will show the entire car, but for the moment, the car manufacturer is limited to showing the simple nameplate that the five-door hatchback will carry. The model was presented in 2017 as a concept car under the designation Urban EV. An indication that stands for Honda's vision of the electric city car. Even that name offers more feeling.
Honda E Prototype Platform
For Honda, the 'e' is the first model to have a platform specifically developed for electric cars. It has the battery centrally in the car. The driving forces are transferred to the road via the rear wheels.
Honda E Prototype Starting point
According to Honda, 22,000 Europeans are already interested in the Honda e, despite the fact that the pricing and specifications of the car are not yet known. The design of the car is also not officially known, although a production-ready study model did shine at the Geneva Motor Show last March. It is not illogical that the public debut of that ready-made concept model took place in Europe. The European market is the starting point for the worldwide sale of the Honda e. Other countries, including the home country of Japan, will be dealt with later.
Honda Jazz Electric Vision
The Honda e is part of Honda's so-called Electric Vision, accidentally abbreviated EV. The brand aims to introduce purely electric power lines in Europe in 2025. The 'e' is the first fully electric car in the European program. In the hybrid field, the manufacturer has already supplied various models in recent years, including the Insight. The brand continues to roll out its hybrid technology, because the next generation of Jazz will also receive the technology under its hood. Honda will present the model at the Tokyo Motor Show 2019 this fall.
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