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Community Community Social Sustain.

Does your company need a Corporate Social Responsibility report?

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by: Hans van der Broek
Does your company need a Corporate Social Responsibility report?

In 2017, study completed by Cone Communications in the US has revealed that nearly 60% of Americans are hopeful that businesses will be the driving force behind social and environmental change in absence of government regulation. 87% of the respondents said that they would purchase from a company that supports a cause that’s close to their heart. We hear more and more about “Corporate Social Responsibility (CSR) ” – but why do we only hear about it in relation to big corporations? After all, 99% of all businesses fall into the Small and Medium Enterprise (SME) category. So why not use that power to fulfil expectations and help incite socially responsible change?
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SuperGreen Solutions  is a company that wants to help SMEs do just that. They have partnered up with United Nations to “identify and remove the barriers preventing SMEs from pursuing sustainable business practices”.

Leading businesses into a greener future

A true expert in their field, SuperGreen Solutions knows all about the challenges and concerns that SMEs face. One of such concerns is naturally the cost of going green – many companies believe that being environmentally responsible would cost them a lot of money and generate little return on investment. However, according to SuperGreen Solutions’ website their Green Compass Sustainability Award program allows businesses to increase their sales and margins by 20%, reduce their employee turnover by 50% and significantly increase employee morale and loyalty (by 55% and 38% respectively). These impressive numbers indicate that our awareness of sustainability overall has not only increased, but has become a major factor affecting our purchasing decisions.

Now, what if your business is already using sustainable practices? Well, then there is one important thing you need to do: let everyone know!
Speaker
If you got it, flaunt it

If you don’t talk about it, nobody will know. It’s a basic principle, but it’s something that small and medium businesses often forget about when it comes to socially responsible policies and their contribution to the environment.

However, many companies have been accused of “greenwashing” – falsely advertising that an organization's products, aims or policies are environmentally friendly. So how can one distinguish companies that are “the real deal” from the “greenwashers”?

Luckily for consumers, more and more companies are embracing transparency and publishing their CSR reports and including a separate “Environmental responsibility” section on their websites. There are also third-party certifications that will indicate just how sincere a business is about their sustainable practices. The companies that issue these certifications are constantly reviewing the company’s practices to ensure that they are keeping to their environmental policies, so if a company holds such certification this can help build a lot of trust with the consumers.

Make your small business the force behind a big change

The Global Reporting Initiative (GRI) offers a simple guideline  for companies that would like to start communicating their sustainability performance, but don’t know where to start. The process consists of just 5 phases: Prepare, Connect, Define, Monitor and Report. Your report could become the first step towards a big change and put you on the forefront of the green movement.

Does your company have a corporate social responsibility program? Do you actively communicate it to all of your stakeholders? Let us know in the comment section down below!

By: Ariana Murzina

http://www.conecomm.com/research-blog/2017-csr-study
https://supergreensolutions.com/
https://www.globalreporting.org/resourcelibrary/Ready-to-Report-SME-booklet-online.pdf

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Hans van der Broek, founder Founder and CEO of WhatsOrb, world traveller, entrepreneur and environmental activist. Hans has countless ideas and has set up several businesses in the Netherlands and abroad. He also has an opinion on everything and unlimited thoughts about how to create a better world. He likes hiking and has climbed numerous five-thousanders (mountain summits of at least 5000m or 16,404 feet in elevation)  
Hans van der Broek, founder Founder and CEO of WhatsOrb, world traveller, entrepreneur and environmental activist. Hans has countless ideas and has set up several businesses in the Netherlands and abroad. He also has an opinion on everything and unlimited thoughts about how to create a better world. He likes hiking and has climbed numerous five-thousanders (mountain summits of at least 5000m or 16,404 feet in elevation)  
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