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Circulaire Economie Circulaire Economie Cradle to cradle

How to fight throwaway culture?

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by: Hans van der Broek
How to fight throwaway culture?

Until the advent of cheap credit and cheaper item costs, for many consumers in the 1960s, 1970s and 1980s rental was the most accessible way of obtaining products such as televisions, video recorders and washing machines that were high cost and frequently required repair. Now we buy cheap and pile high or just chuck out when something stops working – even if we could fix it.

The consumption of household goods in Western society is now at its upper limit, so much so that Steve Howard, Ikea’s head of sustainability, said it had reached “peak stuff”. While he was quick to say that this did not contradict Ikea’s target to double sales by 2020, he suggested a break from a prevailing “take, make, use, throw” economic model towards a circular model that encourages repair, reuse and collaborative ventures that share the use of products.

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Hans van der Broek , founder Founder and CEO of WhatsOrb, world traveller, entrepreneur and environmental activist. Hans has countless ideas and has set up several businesses in the Netherlands and abroad. He also has an opinion on everything and unlimited thoughts about how to create a better world. He likes hiking and has climbed numerous five-thousanders (mountain summits of at least 5000m or 16,404 feet in elevation)  
Hans van der Broek , founder Founder and CEO of WhatsOrb, world traveller, entrepreneur and environmental activist. Hans has countless ideas and has set up several businesses in the Netherlands and abroad. He also has an opinion on everything and unlimited thoughts about how to create a better world. He likes hiking and has climbed numerous five-thousanders (mountain summits of at least 5000m or 16,404 feet in elevation)  
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